The net proceeds from the Fishing Festival benefits Environmental Projects (related to improving the health & wellbeing of Lake Simcoe) and many other local community projects of the Rotary Club of Barrie Huronia (including Rotary House, the lodge for cancer treatment patients and their families at the Regional Cancer Care Centre in Barrie). This year Rotary is supporting the Dock Project which will be a new Dock positioned on the Kempenfelt Bay Shoreline in the Heritage Park.